TOP 10 MLM COMPANIES IN ARGENTINA
Argentina is famous for its Multi-Level Marketing business. There are many Multi-Level Marketing companies in Argentina, and the list includes organisations like Amway, Avon, Natura, Tupperware, Melaleuca and more. Argentina is the second-largest economic country in South America, with nearly 45 million people, and Multi-Level Marketing is a dynamic business in Argentina. Argentina stands third in terms of marketing turnover after Brazil and Mexico, and they are recognised as the fastest growing country in industry.
However, Argentina’s retail market faces specific challenges such as operating costs, product cost inflation, bureaucratic barriers, and high taxes. Before we dive into more details of the topic, let me brief you about Multi-Level Marketing.
WHAT IS MULTI-LEVEL MARKETING
Multi-Level Marketing (MLM) is also well known as Network Marketing and Direct Selling Business. It is a marketing strategy adopted by many MLM companies to boost their popularity in the market. MLM distributors earn a percentage of commission for their personal sales and from the sales made by their ‘Downline‘ members. MLM distributors can also earn through recruiting new members to their network chain. Now that you know Multi-Level Marketing, it’s time to move to further information on the topic.
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HISTORY OF MLM IN ARGENTINA
In recent years, there has been a significant growth in marketing channels like wholesalers, traditional retail stores, and supermarkets. According to the data published by Argentina’s National Statistics Organization, ‘Instituto Nacional de Estadística y Census’ (INDEC), in 2020, Argentina has a higher income level than other South American countries a more comprehensive range of customer base.
However, the retail sales channels have been affected by the COVID-19 economic recession, resulting in a slight slope in the Argentinian MLM Market. In 2020, e-commerce sales in Argentina had reported a revenue of nearly 5 billion USD, from 6 billion USD in 2019. As a response to this contraction, Multi-Level Marketing companies build bigger network chains. The Argentinian market has been growing steadily, and it is expected to reach 20 billion USD by 2025.
HOW DO PEOPLE EARN FROM MLM
The people involved in MLM Business do not have a fixed salary. Instead, they can earn limitless profit or commission for selling products to their consumers. An MLM representative can earn commission from both the sales they make personally and from the sales made by their downline members. MLM offers a fantastic earning opportunity and gives out enough passive income for the effort made by its members. Before joining an MLM business, it is always better to do a background investigation to understand their market value, revenue, or how much you can expect to earn from that MLM company.
POPULAR MLM MARKETING METHODS IN ARGENTINA
The citizens of Argentina are more open to online experiences. They usually depend on technologies like computers and smartphones. Likewise, most shoppers will look for an online option to avail every discount opportunity. The popular marketing way in Argentina not just remains in a Person-to-Person (P2P) sales, but also many online ways, they are;
E-COMMERCE MARKETING:
As per the study made in 2020, there were nearly 18 million e-commerce users in Argentina. The Argentinian e-shoppers spend most of their money on Clothing, Footwear, Personal care, and Beauty products. An average buyer from Argentina pays 350 USD per year in e-commerce sales, which is expected to reach 500 USD by 2022. The population under the age of 35 years spends at least six hours per day connected to their smartphones, so using technologies for marketing and services is increasingly beneficial.
SOCIAL MEDIA MARKETING:
Nowadays, communication is not entirely made through SMS or calls but also social media applications like WhatsApp, Facebook, Skype, Instagram, and more. In 2020, there were nearly 23 million social media users in Argentina. However, Facebook is the most prevalent social media platform for marketing, with almost 26 million users in 2020. Also, 19 million people use WhatsApp, and it is the second most popular social media platform used for marketing and communication in Argentina.
TOP 10 MLM COMPANIES IN ARGENTINA
There are nearly 1,500 Direct Selling companies in the USA. And many other MLM business started their journey this year. Approximately 10,000 Direct Selling dealers are currently active in the USA, with 250 Billion USD in sales. Let me point out ten popular MLM companies in Argentina.
MELALEUCA MLM COMPANY, ARGENTINA
Melaleuca is a wellness-focused marketing company that will earn around 2.7 billion USD in 2020. The company actively functions in 18 countries with nearly 1.8 million customers. Melaleuca distributors are awarded a bonus when referring new members to the company called ‘Referral Bonus’. The founder and CEO, Frank VanderSloot, has a net worth of around 1.8 billion USD, making him the wealthiest person in Idaho.
NU SKIN MLM COMPANY, ARGENTINA
Nu Skin was established in 1980 in Utah. The company offers Anti-aging & Wellness Products. They also have tonner, masks, scrubs, and moisturisers that guarantees clearer skin and anti-ageing benefits. Currently, the company is active in five major countries like China, America, Canada, New Zealand, and Africa. China is one of its more significant markets, where it will have 2,50,000 customers and 30,625 distributors in 2020. The company had revenues of 703 million USD in 2020.
TUPPERWARE MLM COMPANY, ARGENTINA
Tupperware is an American MLM company. Their primary focus is Kitchen Utensils & Household products, and the popular Plastic Container for storage. Tupperware’s durable products in global markets are a large part of that growth. On a global level, the brand had distributors of more than 3 million people buy a 1% increase from 2020. With revenues of more than 1.7 billion USD in 2020, the company made it to the 10th spot on the Global 100.
NATURA MLM COMPANY, ARGENTINA
Natura is a Brazil-based MLM company ranking #25 on the Forbes Most Innovative Companies list in 2020. Natura is a cosmetics company with consultants in seven countries like Brazil, France, Argentina, Peru, Chile, Colombia, and Mexico. The company had 1,256,000 consultants in just Argentina and 5,43,000 consultants all over the United States of America, increasing more than 7% recently. During their victorious journey, Natura earned revenue of 3.5 billion USD in 2020 and a market capital of 3.8 billion USD.
INFINITUS MLM COMPANY, ARGENTINA
Infinitus market sells 89 varieties of Health products under different labels. Infinitus is a company that sells Chinese Herbal & Holistic Medicine, Household products and Personal care products such as shampoo, toothpaste, and many more. Along with its headquarters in China, Infinitus operated in Hong Kong, Malaysia, and Taiwan. The company have a deal with Cambridge University in the UK to examine the activity of certain compounds at the cellular and molecular levels. In 2020, the company had revenues of 3.9 billion USD.
MARY KAY MLM COMPANY
Mary Kay Inc. is a privately held American MLM company based in Addison, Texas. Mary Kay Ash founded the company in 1963. According to Direct Selling News, Mary Kay was the sixth biggest Network Marketing company in 2020, with a wholesale revenue of 255 million USD. In 2020, Mary Kay Cosmetics had revenues of 2.8 billion USD. The brand also has 4 million distributors worldwide, and about 1,39,000 women in the company are independent sales directors.
VORWERK MLM COMPANY, ARGENTINA
Vorwerk is a household product-line MLM company based in Germany. The company is known for having excellent quality products. In 2020, around 650,075 people worked as consultants with this brand. According to the company’s annual report for 2021, the number of consultants who work with Vorwerk was steadily increasing. Vorwerk is ranked at #4 with revenues of 4 billion USD in 2020. Despite its revenue, Vorwerk has a small distributor network as well.
HERBALIFE MLM COMPANY, ARGENTINA
Herbalife Nutrition Ltd. is a global MLM corporation that sells Dietary supplements. Mark R. Hughes founded the company in 1980, and it employs around 9,900 people worldwide. Herbalife remained very popular in many countries around the world and became the 3rd largest MLM company globally. Herbalife Nutrition announced its fourth-quarter and full-year financial results for 2020. Their Net sales increased by 13.6% over 2020, resulting in 5.5 billion USD, the most significant annual net sales in company history.
AVON MLM COMPANY, ARGENTINA
Avon International is one of the largest Network Marketing companies in America. Although that number is declined by 2%, Avon still lands on the #2 spot on the Global 100 list. According to the company survey, more than 6 million distributors sells Avon products in 70 countries. Avon started using software technology, including social media, to reach new customers and update its image on MLM Market. In 2020, Avon was around for a while, and it had revenues of 8.7 billion USD.
AMWAY MLM COMPANY, ARGENTINA
Amway is one of the most profitable MLM companies of all time. Amway trades a wide range of products, including Cosmetics, Nutrition, Personal care, Household products. Amway initiated their business in the 1950s, and it was one of the first companies that introduced the concept of Multi-Level Marketing to the world. Amway still held the #1 spot on DNS’s (Direct Selling News) Global 100 list with a revenue of 9 billion USD in 2020. Amway employs 19,000 people, making it the 29th on Forbes’ list of America’s Largest Private Companies.
FUTURE OF MLM BUSINESS IN ARGENTINA
As we can see, Network Marketing continues to grow every year. The COVID-19 pandemic days have brought many businesses to their knees while the online markets flourished. The world economy has forced people to think out the box, get creative, to find success in their business. Having a solid strategy helps lead a stable business profit and have a sustainable future. There are a few reasons which make Multi-Level Marketing unique and stable in the market they are;
- Low risk.
- Time flexibility.
- Online business possibility.
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CONCLUSION
In Multi-Level Marketing Business, looking at how much a company earns and how their product demand in the market, is the best way of deciding whether that company can provide a good option for their members. Showing how much people make in some of the best MLM companies in Argentina, it feels like this article is an accurate representation and helpful for your research.
