HERBALIFE MLM COMPANY
Herbalife Nutrition is a global Multi-Level Marketing enterprise that sells dietary supplements and personal care products. ‘Mark R. Hughes’ founded the company in 1980 and started employing around 9,900 people across the world. The organization is located in the Cayman Islands, with its corporate headquarters in Los Angeles, California. Herbalife Nutrition functions in 94 countries through a network of approximately 4.5 million independent distributors. ‘John O. Agwunobi’ has been the Chief Executive Officer of Herbalife since March 2020. Before we dive into more details, let me explain Multi-Level Marketing to people who are new to this business.
WHAT IS MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM) is a business scheme that is used by many MLM companies to sell products and market their services. MLM products are directly sold to consumers from person to person. Here, members can purchase products directly from the distributors or online, without going to retail stores. Multi-Level Marketing is also known as Network Marketing and Direct Selling Business. Multi-Level Marketing carries a network of sales representatives to promote their services and sell products. MLM also encourages their existing members to recruit more new members to their network and generate additional earnings from sales.
MLM representatives are non-salaried salespeople, whose earnings are mostly from the commission received from the sales they make called ‘Sales Bonus’. The person who recruited the new distributors will also receive a commission called ‘Recruitment Bonus’. Since you have understood MLM Business, let’s get back to the topic.
HISTORY OF HERBALIFE MLM COMPANY
Herbalife is a nutritional supplement marketing company, established by Mark R. Hughes in 1980. Mark Hughes was an American businessman who began selling weight management products at the beginning, as a small business. The company was evaluated as the fastest-growing private MLM Company in America. Today, Herbalife employs approximately 9,900 people worldwide and sells weight management, dietary supplements, and personal care products.
Their initial product was a protein shake called ‘Formula 1’, specially designed to help people with weight management. The company’s sales increased to 423 million USD in the first five years, intending to change the world’s nutritional habits. In 1988, Herbalife MLM expanded its reach to other countries like Japan, Spain, New Zealand, and Mexico and has increased its worldwide sales to 191 million USD. Later in 1995, Herbalife introduced a new product line of personal care, including fragrances and skincare products.
HOW HERBALIFE NUTRITION WORKS?
The Herbalife program works by helping consumers reduce calorie intake while boosting their metabolism through supplements. Like any other MLM Business, Herbalife uses distributors to sell its products online and offline. Herbalife products are suitable for any individual who desires an active lifestyle. Herbalife products can only be purchased through their Independent Representatives (IRs), making it less viable for people looking for an easy solution. Herbalife offers 100% customer satisfaction and accepts product returns within 30 days for a full refund. Let’s take a look at the popular products offered by Herbalife.
POPULAR PRODUCTS OF HERBALIFE NUTRITION
Herbalife Nutrition’s products include protein shakes, protein bars, weight-management, vitamin supplements, and personal care products. The company’s popular product sales account for nearly 30% of the total profit. Let me point out some of the best-selling products of Herbalife.
FORMULA 1 PROTEIN SHAKES
Herbalife Nutrition Formula 1 offers meal replacement products for weight control and healthy nutrition. This protein shake enhances our diet and helps our body to reach the ideal-healthy weight. It is a high-quality shake that is scientifically formulated to meet our daily needs and improve our fitness. The Formula 1 shake is rich in Protein, Carbohydrates and contains 25 Vitamins, Minerals, Fiber, and essential Micro-nutrients that are included in a meal. Herbalife Nutrition shakes are made with 100% vegan, and plant-based ingredients as our bodies need a balanced diet. The product is convenient and healthy for a high-calorie breakfast, lunch, or dinner.
XTRA-CAL CALCIUM TABLETS
Xtra-Cal Calcium Tablet is a unique supplement that is rich in Calcium, Vitamin D, Copper, Magnesium, and Zinc. Calcium helps in maintaining healthy bones and teeth, whereas Vitamin D improves muscle function. Taking Xtra-Cal tablets with a balanced diet can help with essential vitamins to our body, as it is challenging to receive all necessary nutrients through simple food. Including Zinc can help to have a healthy reproductive system and immunity. Also, Copper is needed for melanin formation and metabolism, and Magnesium for better functioning of nerves and plays a role in bone structure.
HERBALIFE SKIN MINT CLAY MASK
Herbalife Skin Mint Clay Mask is a premium clay mask with toning results of bentonite clay to remove dirt and absorb excess oil from skin, making it look softer, smoother, radiant, and reducing wrinkles. This product is clinically tested to improve the appearance of pores in single-use, and a hint of spearmint and rosemary to uplift our senses. Herbalife Skin Mint Clay Mask has no added parabens and it is suitable for all skin types. The product is exclusively formulated with Vitamin B3, Antioxidant Vitamins C, Aloe Vera, Bentonite Clay, Rosemary leaf oil, and Spearmint oil.
INSTANT HERBAL BEVERAGE WITH TEA EXTRACT
Instant Herbal Beverage is a delicious, invigorating, and refreshing drink that can be consumed hot or cold. Herbalife combined traditional, ancient herbs and tea extract with modern technology to formulate this low-calorie beverage. Instant Herbal Beverage promotes our well-being and vitality. This product is available in four delicious flavors Lemon, Peach, Raspberry, and Original. This easy-to-make beverage contains substances that add value to our daily life by reducing the consumption of anti-nutrients like refined sugar and carbonated drinks. The Key Ingredients of these products are Green Tea, Malva Sylvestris Extract, Cardamom, and Lemon Peel Extract.
HERBALIFE THERMO COMPLETE
Herbalife Thermo Complete is a revolutionary herbal supplement that manages our body shape. Thermo Complete combines a strong blend of selected herbs that works to help us feel better for our daily challenges associated with dieting. Even the most ideal weight-loss program, with reduced calorie intake and optimum nutrition, may leave you tired. Thermo Complete combines natural sources from Caffeine powder, Green tea, Yerba maté, and Cocoa powder. Parsley leaf powder is also included, which is rich in Vitamin C for metabolism and is a good source of iron.
POPULAR NON-PROFIT SERVICES BY HERBALIFE
Herbalife tries to improve the lives of children around the world through its Herbalife Nutrition Foundation (HNF). The mission of HNF is to gather generous supporters across the globe to provide healthy meals and nutrition education to vulnerable children. Let’s look at some of the non-Profit services by Herbalife.
CASA SPOTLIGHT: SOS CHILDREN’S VILLAGES
The SOS Children’s Villages in the Philippines is a part of the Herbalife Nutrition Foundation, committed to providing family-like care to needy children. Since 2010, the Herbalife Nutrition Foundation has partnered with many orphanages and helped nearly 9,000 children. Children in the Philippines who grew up receiving support from SOS Children’s Villages had a memorable childhood at SOS. At SOS Children’s Villages, children are excelled in academic and extracurricular activities. With the generosity of Herbalife and donors of the SOS program, children get enough support to reach their dreams and become successful in life.
SAVE THE CHILDREN: UKRAINE RELIEF FUND
Herbalife Nutrition Foundation called on its dedicated community of supporters to raise funds for Save the Children: Ukraine Crisis Relief Fund. The company later announced that 1,100 people were gathered and they raised around 2 million USD to ensure the safety of children in Ukraine. Later, this fund was sent to the Save the Children’s Ukraine Relief Fund with a gift of 1 million USD by HNF. About 7.5 million children faced the risk of direct harm, displacement, trauma, loss of family, money, and so much more. The HNF supporters helped the program to provide life-saving assistance.
GIVE THE GIFT OF LIFE: CHANGING NUTRITION
Many children are suffering from poverty, starvation, and malnutrition around the world. Chronic undernutrition in early life is linked to poor cognitive skills, weak immune system, fatigue, and a higher risk of experiencing frequent illnesses. These children deserve a healthy and bright future. Herbalife Nutrition Foundation initiated The Give the Gift Project to improve the lives of children by providing nutritious meals, primary education, clothes, and shelter to those needy children across the globe. Around 66 million primary school children worldwide got a chance to attend classes.
CONCLUSION
Herbalife is a Direct Selling company that supplies its customers with dietary and personal care supplements, and the company sells beverages, protein bars, and other health supplements. I think you have got an idea about Herbalife MLM Company from this article.
