‘ESSENTIAL OILS’
Young Living is a Multi-Level Marketing company based in Lehi, Utah. Founded by Donald Gary Young in 1993, it sells essential oils and other related products. The company has faced complaints and lawsuits, including safety violations following an inspection into an employee death in 2000, reports to the FDA of adverse product reactions from 2013 to 2014, federal misdemeanor charges after voluntary disclosing ill.
Here we will be discussing about the most popular MLM company who sell Essential Oils in their major product-line list. And we will be covering few more points, they are;
WHAT IS MULTI-LEVEL MARKETING?
Multi-Level Marketing (MLM) is a legitimate business strategy used by some direct sales companies to sell products and services. Multi-Level Marketing is also known as Network Marketing. MLM representatives/ Distributors are paid with a percentage of their personal sales and the recruitments they made. Here, every MLM member receives some form of Commission, Bonus and Incentive which means the more nework they build, the more money they earn.
HISTORY OF YOUNG LIVING MLM
“Young Living is all about, changing the world
one person at a time.”
– D. Gary Young (CEO, Founder)
Young Living was founded in 1993 in Riverton, Utah, with ‘Donald Gary Young’ as CEO. Young opened his first international farm at Ecuador in 2006. Young became interested in essential oils after meeting with a ‘French Lavender Distiller’ at a conference in California some time before traveling to France to learn distillation.
In 1996, the company projected sales of between $8 and $10 million, and reported annual sales of more than $1 billion from 2015 and 2017, Young Living saw rapid growth in the market. Gary ran the Young Life Research clinic in Springville, Utah in 2000. In 2010 they became the first large commercial distillery to distill essential oils from frankincense, and in 2014 their ‘Highland Flats Distillery’ became the first automated, large-capacity, computerized steam distilling facility for essential oils. Young stepped down as CEO in 2015, and his third wife, Mary Young, assumed the role. The company moved their corporate operations to Lehi, Utah, in 2014, receiving tax breaks in order to expand their operations, and in 2017 started construction on their new corporate headquarters. Gary died in 2018.
HOW PEOPLE MAKE MONEY FROM YOUNG LIVING
Young Living employs a Multi-Level Marketing model, recruits many independent distributors who can sell products and services directly to customers and earn commission from the business network build called ‘Downlines’.
Although distributors can potentially make a profit from direct sales, more money is made by commissions through sales made by people who the distributors recruit. Distributors are categorized based on their sales: the lowest rank with the least sales are referred to as simply ‘Distributors’, while at the top are the “Royal Crown Diamonds.”
